GIF Making for Museums: Reviving Archival Collections through Creative Reuse

Workshop - register now

Wednesday, April 03, 2019: 9:00am - 12:00pm - Clarendon (3F): GIF Making for Museums: Reviving Archival Collections through Creative Reuse

Brigitte Jansen, Netherlands Institute for Sound and Vision, The Netherlands, Rasa Bocyte, The Netherlands Institute for Sound and Vision, the Netherlands, Maarten Brinkerink, Netherlands Institute for Sound and Vision, The Netherlands

The Graphics Interchange Format, also known as a GIF, is such an unassuming yet very powerful format spreading virally across social media channels. GIFs have become an inseparable part of online culture where references from popular media are transformed into tools for communication. The raw simplicity of the format invites audiences to make their own GIFs by appropriating and remixing audiovisual culture. This possibility to reimagine audiovisual heritage in the form of a GIF has inspired the Netherlands Institute for Sound and Vision to explore GIF making as an instrument for promoting the reusability and openness of archival collections. With a hands-on workshop, we will share our experiences and inspire cultural heritage professionals to revive their archival collections through creative reuse.

The workshop will give insights into the potential of open license collections and provide some tips on maximising their reach and creative reuse. We will discuss how with the help of a GIPHY channel we provide a platform for online audiences to engage with openly licensed archival materials and discover their potential for reuse. The second part of the session will offer a hands-on GIF making experience. Using an Online-Offline-Online GIF making approach, participants will be invited to transform still shots printed from the digital archival footage with various analogue techniques, anything from coloured pencils and stickers to embroidery. These analogue still images will then be scanned and turned into looping GIFs that can be immediately shared on digital platforms.

During the workshop, attendees will be introduced to the highly positive impact of open archival collections and will be encouraged to think of novel ways to activate their own collections with creative reuse. Through a hands-on GIF making experience, participants will discover how creative reappropriation can revive audiovisual heritage.