Mandela: Struggle for Freedom – Poster Making Activity

Mandela: Struggle for Freedom is a rich sensory experience of imagery, soundscape, digital media and objects greeting visitors as they explore the earthshaking fight for justice and human dignity in South Africa and its relevance to issues of today. The exhibition evolves into a life-changing journey as visitors learn about the long struggle against apartheid, and how Nelson Mandela became one of the most famous human rights defenders of the 20th century.

The CMHR developed “Mandela: Struggle for Freedom” in partnership with the Apartheid Museum in Johannesburg, South Africa, adapting the Apartheid Museum’s two-dimensional, travelling exhibition, Mandela: from Prisoner to President for North American audiences. For three years we conducted research in Canada and South Africa, collaborating with other important South African institutions, such as the Nelson Mandela Foundation in Johannesburg and the Robben Island Museum Mayibuye Archives in Cape Town. Through this process, Mandela: Struggle for Freedom evolved into a much-expanded, unique exhibition featuring original research, artifacts, immersive spaces and digital interactive experiences.

The CMHR tells our story sequentially, in five chapters: “Apartheid,” “Defiance,” “Repression,” “Mobilization” and “Freedom” with Nelson Mandela as the main character. In “Apartheid” visitors learn about the colonial roots of apartheid, and how it became sanctioned by law. “Defiance” follows Mandela as he and hundreds of thousands of other South Africans strove for freedom and equality by defying apartheid’s unjust laws. In “Repression,” visitors are confronted with ways the apartheid state responded to defiance with repression and violence. “Mobilization” tells the story of people throughout South Africa mobilized against apartheid, and how people around the world, including Canadians, joined in the international solidarity movement by calling for boycotts and sanctions against the apartheid state. And finally, in “Freedom,” visitors follow Mandela on his path to freedom, starting when he walked out of prison on February 11th 1990. They learn how, freed after 27 years, Mandela did not give up the struggle and, instead, embarked on difficult negotiations with his former enemies, paving the way for democratic transformation and national reconciliation in South Africa.

For the experience design and new media development in Mandela: Struggle for Freedom we employed a transmedia and mixed-media storytelling approach. Throughout the exhibition visitors encounter various traditional new media integrations such as video players and projection within scenography. We gave special focus, in particular, to two new media installations: a prison cell projection in “Repression” and a poster-making activity in “Mobilization.”

As visitors enter “Repression,” they encounter a physical recreation of a prison cell that approximates the size of the cell (and incorporates 3D objects) in which Mandela spent 18 of his 27 years in prison. Upon entering the cell, a silhouette of Mandela appears in front of the visitor using skeletal recognition, and an immersive projection cascades over the walls of the cell to tell five stories speaking to the resilience and experiences of Mandela during this time. This digital interactive contains a tactile/physical component along with interaction that takes place through projection, movement detection, and integration of audio.

In the poster-making activity in “Mobilization,” visitors are invited to create posters for human rights by using a large-scale touch-screen table. They design their own posters through a virtualized collage interface using colour, symbols, and phrases in both official languages, to express their solidarity with human rights struggles. Once published, their posters appear in the gallery projected on the large wall alongside recreated posters from that time period. The posters are simultaneously published to a Tumblr page, where they can be easily shared through social media. Posters can also be created through the website, which allows visitors and educators from anywhere in the world to create posters that, when published, appear in-gallery along with other visitors’ posters. This extends the activity far outside the museums walls, and allows for broad artistic expression, fostering dialogue about the use of art as a means of expression and social change.

The Posters for Freedom website is a bilingual, accessible, online companion piece to the Posters for Freedom in-gallery installation, both a part of the Mandela: Struggle for Freedom exhibit commemorating the 150th anniversary of Nelson Mandela’s birth.

Mandela:Struggle for Freedom – Poster Making Activity.

A woman leans over a computer touchscreen in the background, while a male stands in the foreground.
Poster making activity in-gallery.
Screenshot of an iPad with the slogan "Free Mandela".
Screenshot of iPad version available online.
Multiple iPad screens with the slogan "Free Mandela" and interface buttons.
The web version publishes to the gallery simultaneous to the touch-table interactive, so visitors on & off-site can create posters.
Multiple iPhone screens with collage elements.
25% of the approximately 2000 posters a month generated are created online v.s. the in-gallery table.
Screenshot of a website with the slogan "Posters for Freedom".
Screenshot of desktop version of
Stack of posters with collages of images and protest slogans.
Posters created by users of the Posters for Freedom interactive.


Multiple vertical panels featuring text and images line the walls, with a casper tank replica.
Wide shot of the Mobilization section of Mandela:Struggle for Freedom, with the Poster Making Activity located at the centre of the image.