Program

MW19 features speakers from around the world, presenting their latest work and research findings. Proposals were peer-reviewed by an International Program Committee in a very competitive process.

The preliminary program includes confirmed presentations in red/black and tentative presentations in grey. Please check the program frequently for updates.

Tuesday, April 02, 2019 | Wednesday, April 03, 2019 | Thursday, April 04, 2019 | Friday, April 05, 2019 | Saturday, April 06, 2019

Tuesday, April 02, 2019
Tuesday, April 02
9:00am - 5:00pm

Tour: Museums at Harvard
- Jeff Steward, Harvard Art Museums, USA
SOLD OUT

Tuesday, April 02
1:00pm - 5:00pm

Tour: ICA/Boston and the ICA Watershed
- Kris Wilton, Institute of Contemporary Art/Boston, USA
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Tuesday, April 02
6:30pm - 8:30pm

Workshop: Testing the Digital Environment with People of Diverse Abilities: Demonstration and Individual Project Reviews at IHCD’s User/Expert Lab
- Janice Majewski, Institute for Human Centered Design, USA
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Wednesday, April 03, 2019
Wednesday, April 03
8:00am - 9:00am
Coffee/Tea
Wednesday, April 03
8:00am - 7:30pm
Registration
Wednesday, April 03
9:00am - 12:00pm

Workshop: 21st Century Skills in Heritage
- Simone Stoltz, Reinwardt Academy, The Netherlands
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Wednesday, April 03
9:00am - 12:00pm

Workshop: Beyond the Physical Museum's Walls: Creating Powerful Digital Campaigns That Engage and Inspire
- Christina Crawley, Forum One, USA
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Wednesday, April 03
9:00am - 12:00pm

Workshop: Digital Asset Management: Learning from the Private Sector
- Douglas Hegley, Minneapolis Institute of Art, USA
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Wednesday, April 03
9:00am - 12:00pm

Workshop: DIY Crowdsourcing & Museum Collections: Explore people-powered research with the Zooniverse Project Builder!
- Samantha Blickhan, Zooniverse, USA
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Wednesday, April 03
9:00am - 12:00pm

Workshop: GIF Making for Museums: Reviving Archival Collections through Creative Reuse
- Brigitte Jansen, Netherlands Institute for Sound and Vision, Netherlands
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Wednesday, April 03
9:00am - 12:00pm

Workshop: Hands on with Vue.js for Touchscreens
- Ian Callahan, Harvard Art Museums, USA
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Wednesday, April 03
9:00am - 12:00pm

Workshop: Hands-on IIIF
- Jeff Steward, Harvard Art Museums, USA
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Wednesday, April 03
9:00am - 12:00pm

Workshop: Market Smarter, Not Harder: Using Your Own Data for Communications Success
- Ceci Dadisman, FORM, USA
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Wednesday, April 03
9:00am - 12:00pm

Workshop: Podcasting for Museums: A Hands-On Introduction
- Hannah Hethmon, H. Hethmon Consulting, USA
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Wednesday, April 03
9:00am - 12:00pm

Workshop: Shaping the Big Picture: Interactively Mapping Our Digital Activities and Relationships
- Duane Degler, Design for Context, USA
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Wednesday, April 03
10:15am - 10:45am
Coffee/Tea Break
Wednesday, April 03
12:00pm - 1:30pm
Lunch for Workshop Attendees

Lunch is for workshop attendees and teachers only: please bring the lunch ticket included in your registration packet.

Wednesday, April 03
12:45pm - 5:15pm

Workshop: IBM Design Thinking: Increasing interactivity and engagement around protected artifacts
- Marleigh Norton, IBM, USA, Sara Weber, IBM, USA
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Wednesday, April 03
12:45pm - 5:15pm

Workshop: Super Powers Senate Program
- Jan Crocker, Edward M. Kennedy Institute for the United States Senate, USA
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: Facilitating object-based learning experiences using digital
- Emilia McKenzie, The Science Museum, UK
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: Hacking Culture with IIIF
- Jeff Steward, Harvard Art Museums, USA
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: Hands On With RFID
- Aron Ambrosiani, Nordiska museet, Sweden
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: How to get museums to innovate? ‘Design for cultural heritage’ and service-system mindset as a strategic thinking methodology.
- Ece Özdil, Jüniör, Italy
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: Human Scale Web Collecting for Individuals and Institutions with Webrecorder
- Anna Perricci, Rhizome, USA
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: InnerActive History: Exploring new and innovative techniques for history museums and exhibits
- David London, The Peale Center for Baltimore History & Architecture, USA
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: Multimedia Classics. Masterpieces of a Vanishing Era
- Harald Kraemer, School of Creative Media, City University of Hong Kong, Hong Kong S.A.R., Norbert Kanter, zetcom Ltd., Germany
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: Museum DAM in 2019: Practical Planning for Where You Want to Be and How to Get There
- Douglas Hegley, Minneapolis Institute of Art, USA
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: The Narrative Podcast: Creating Intimate Stories for Immersive Experiences
- Sarah Wambold, Clyfford Still Museum, USA
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: To Blog or Not to Blog? It Shouldn’t Be a Question: How to Share More of Your Museum’s Stories Regardless of Team Size
- Nick Faber, Cuberis, USA, Sara Gross, Michigan History Center, USA, Rachel Clark, Michigan History Center, USA
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Wednesday, April 03
1:30pm - 4:30pm

Workshop: Website Optimization (Without A Redesign)
- Ceci Dadisman, FORM, USA
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Wednesday, April 03
2:45pm - 3:15pm
Coffee/Tea Break


Thursday, April 04, 2019
Thursday, April 04
9:00am - 10:30am
Opening plenary
Thursday, April 04
10:30am - 11:00am
Coffee/Tea Break
Thursday, April 04
11:00am - 12:30pm
Papers: How do we connect data?

The Materiality of the Immaterial: Collecting Digital Objects at the Victoria and Albert Museum
- Juhee Park, Victoria and Albert Museum, UK, Anouska Samms, Victoria and Albert Museum, UK

Building a Data Hub: Microservices, APIs, and System Integration at the Art Institute of Chicago
- Illya Moskvin, Art Institute of Chicago, USA

Thursday, April 04
11:00am - 12:30pm
Papers: How do we measure feelings?

How Does This Exhibition Make You Feel? Measuring sensory and emotional experience of in-gallery digital technology with GSR devices.
- Jingyu PENG, University of Leicester, UK

Affect in information systems: a knowledge organization system approach to documenting visitor-artwork experiences
- Erin Canning, Aga Khan Museum, Canada

The Met’s Object Page: Towards a new synthesis of scholarship and storytelling
- Elena Villaespesa, Pratt Institute, USA

Thursday, April 04
11:00am - 12:30pm
Papers: What is digital inclusion?

Digital Social Innovation and the Evolving Role of Digital in Museums
- Haitham Eid, Southern University at New Orleans, USA

Inclusivity Practices and the Real Role of Technology in Museums
- Wided Rihana Khadraoui, Art Processors , USA

Thursday, April 04
11:00am - 12:30pm
Papers: What is the Visitor Journey?

Labs as an Agile Instrument to Supercharge the Development of a Tech Heavy Museum: Making independent choices by failing early and learning by doing
- Maarten Brinkerink, Netherlands Institute for Sound and Vision, Netherlands

End to end experience design: lessons for all from the NFC enhanced Lost Map of Wonderland 
- Sebastian Chan, Australian Centre for the Moving Image, Australia

Walking in the shoes of our visitors: Human-centered design and organizational change at the Isabella Stewart Gardner Museum
- Michelle Grohe, Isabella Stewart Gardner Museum, USA, Laura Mann, Frankly, Green + Webb USA, USA

Thursday, April 04
11:00am - 12:30pm
Web Crit
Thursday, April 04
12:30pm - 2:00pm
Lunch

Lunch on your own or enjoy a special lunchtime performance that sheds new light on the history of museums while demonstrating innovative immersive techniques for teaching history in museums – tickets $40, includes boxed lunch.

HUMBUG: The Great P.T. Barnum Traveling Show And Museum
- David London, The Peale Center for Baltimore History & Architecture, USA

Thursday, April 04
12:45pm - 1:45pm
IIIF Meetup

International Image Interoperability Framework (IIIF) Meetup
- Rob Lancefield, Davison Art Center, Wesleyan University, USA

Thursday, April 04
2:00pm - 3:30pm
Community of Practice: Online Collections

Searching, Browsing, and Filtering Open Access Content in Digital Collections
- Kelly Fitzpatrick, Berkman Klein Center for Internet & Society, Harvard University, USA

Thursday, April 04
2:00pm - 3:30pm
Papers: What is memory on the Web?

Paradigm Shift: Museums of Mexico
- Vania Ramírez Islas, Ministry of Culture, Mexico

Everything Old is New Again
- Wes Lindamood, United States Holocaust Memorial Museum, USA

Thursday, April 04
2:00pm - 3:30pm
Papers: What is museum mobile today?

Awe or Empathy, Fast or Slow? Articulating impacts from contrasting mobile experiences
- Dafydd James, Amgueddfa Cymru - National Museum Wales, Wales, Graham Davies, Amgueddfa Cymru - National Museum Wales, UK

The Expanded Field of Cultural Heritage AR: Forms of Converging Temporalities in Cultural Heritage Augmented Reality Mobile apps
- Liron Efrat, University of Toronto, Canada

Bringing Volunteers into the Fold of Digital Innovation at the Getty
- Karen Voss, J. Paul Getty Museum, USA, Kelly Smith-Fatten, The J. Paul Getty Museum, USA

Thursday, April 04
2:00pm - 3:30pm
Video Crit

First Person: Using Video to Amplify Artists’ Voices
- Rebecca Friday, Hudson Media, USA

Thursday, April 04
3:30pm - 4:00pm
Coffee/Tea Break
Thursday, April 04
4:00pm - 4:50pm
How-to: The Museum of Me
Thursday, April 04
4:00pm - 5:00pm
Panel: Cultural Collections as Data

Cultural Collections as Data: Aiming for digital data literacy and tool development
- Liz Neely, Georgia O'Keeffe Museum, USA, Chad Weinard, Williams College Museum of Art, USA

Thursday, April 04
4:00pm - 4:50pm

Professional Forum: Customizing the Experience: Leveraging Data in Digital
- Allison Fippinger, Independent Consultant, USA, Matthew Tarr, American Museum of Natural History, USA, Luke McKenzie, Perot Museum of Nature and Science, USA

Thursday, April 04
4:00pm - 4:50pm

Professional Forum: Engaging Audiences with Integrated Technology
- Ed Gargiulo, Tessitura Network, USA, Megan Bernard, Museum of Fine Arts, Boston, USA, Kris Wilton, Institute of Contemporary Art/Boston, USA

Thursday, April 04
4:00pm - 4:50pm

Professional Forum: Growth Hacking Museums: Institutional Innovation and Intrapreneurship
- Douglas Hegley, Minneapolis Institute of Art, USA, Brendan Ciecko, Cuseum, USA

Thursday, April 04
5:00pm - 6:30pm
GLAMi Finalists
Thursday, April 04
6:30pm - 7:30pm
Demonstrations

"Teaching Critical Thinking through Art with the National Gallery of Art," a next generation MOOC on the edX platform
- Deborah Howes, Johns Hopkins University, USA

Turning Collections into Conversations: Annotating the Social Welfare History Image Portal
- Alice Campbell, Virginia Commonwealth University Libraries, USA

Expanding Access to Non-Sighted Visitors: An Innovative and Easy-to-Build Audio Device for Any Museum
- David Francis, Bowdoin College Museum of Art, USA

A case study in making museum handling objects using photogrammetry
- Kenna Hernly, University of Maryland, College Park, USA

Reimagining the Audio Tour for Levinthal’s War, Myth, Desire
- Kate Meyers Emery, George Eastman Museum, USA

What can I find in your digital archive? Surfacing content for researchers.
- Jill Arnold, Michigan History Center, USA, Eric Holter, Cuberis, USA, Rachel Clark, Michigan History Center, USA, Sara Gross, Michigan History Center, USA

GLAMorous Folk : putting audiences at the heart of the University of Oxford GLAM's digital strategy
- Helen Adams, GLAM, University of Oxford, UK

Web umenia: online collections for the many
- Michal Čudrnák, Slovak National Gallery, Slovakia

Using social media data for practical research: Analysing the #Nymphgate event at the Manchester Art Gallery
- Maria Arias, University of Manchester, UK

Thursday, April 04
6:30pm - 8:30pm
Exhibitors' Reception
Thursday, April 04
7:30pm - 8:30pm
Demonstrations

Improvement Strategy for Efficient Museum Microsite Development and Marketing Effectiveness
- YI TING CHEN, National Museum of Natural Science, Taiwan

John Mawurndjul website: Ngayi ngakarrme bokenh – mankerrnge la mankare
- Jean-Pierre Chabrol, Museum of Contemporary Art Australia, Australia

Pharm inc.
- Hosan Kim, CKD Kochon Foundation, South Korea

Building a Website With and For Audiences
- Beth A. Twiss Houting, The Historical Society of Pennsylvania, USA

Art I Don’t Like: An Anti-Recommender System for Visual Art
- Sarah Frost, University of California, Santa Cruz, USA

Turning Collections into Conversations: Annotating the Social Welfare History Image Portal
- Alice Campbell, Virginia Commonwealth University Libraries, USA

A Digital Authoring Platform for a Museum Without Walls
- Taylor Poulin, Terra Foundation for American Art, USA

Smithsonian National Museum of Natural History: a visually-engaging content story—Creating a new digital content experience for the fourth most visited museum in the world
- Joey Tackett, Forum One, USA



Friday, April 05, 2019
Friday, April 05
9:00am - 10:30am
Community of Practice: Immersive Storytelling
Friday, April 05
9:00am - 10:30am
Inclusive Design Incubator

Chair: Sina Bahram, Prime Access Consulting, Inc., USA

Real-time Captioning for Time-based Media: Next Generation Accessibility for your Video Installations
- Ryan King, Smithsonian Freer|Sackler Asian Art Museum, USA

Understanding Accessibility: Translation Services and Accessibility Programs
- Will Lach, Eriksen Translations Inc., USA

Friday, April 05
9:00am - 10:30am
Papers: How do we make it work - together?

Co-creating knowledge: participatory practices and museum/university partnerships
- Rikke Baggesen, Roskilde University, Denmark, Martin Gerster Johansen, ENIGMA - museum of communication, Danmark

The GIFT framework: Give visitors the tools to tell their own stories
- Anders Sundnes Løvlie, IT University of Copenhagen, Denmark

Friday, April 05
9:00am - 10:30am
Papers: How do we open online collections?

Where Are The Edit and Upload Buttons? Dynamic Futures for Museum Collections Online.
- Neal Stimler, Self-Employed, USA

Museum Collections on Wikipedia: Opening Up to Open Data Initiatives
- Elena Villaespesa, Pratt Institute, USA

Bootstrapping Digital Access at the MIT Museum: Online Collections Portal
- David Nunez, MIT Museum, USA, Joey Tackett, Forum One, USA

Friday, April 05
9:00am - 10:30am
Papers: What is immersive storytelling?

Digital content, storytelling and journalism: a genuine museum experience
- Danny Birchall, Wellcome Collection, UK, Jennifer Trent Staves, Wellcome Collection, UK

Approaching dark heritage through “essential questions”: An interactive digital storytelling experience for the University of Athens Criminology Museum
- Vassilis Kourtis, National and Kapodistrian University of Athens | ATHENA Research Center, Greece

Digital Storytelling Initiative as a Catalyst for Adopting Digital Working Models at FAMSF
- Tricia Robson, Fine Arts Museums of San Francisco, USA, Kelly Mincey, Fine Arts Museums of San Francisco, USA, Emily Stoller-Patterson, Fine Arts Museums of San Francisco, USA

Friday, April 05
10:30am - 11:00am
Coffee/Tea Break
Friday, April 05
11:00am - 12:30pm
Lightning Talks

3 Things About iiiF That Will Rock Your World
- Deborah Howes, Johns Hopkins University, USA

Hype or hope? AI, museum visitors, and insights
- Ariana French, American Museum of Natural History, USA

Making Virtual Reality and Augmented Reality a Reality for Smaller Museums
- Rich Bradway, Norman Rockwell Museum, USA

Exhibiting How Virtual and Augmented Reality Work via Cool Inquiry-Based Learning Experiences
- Bill Meyer, Virtual Science Center, USA

Providing Choice and Control for Those with Low or No Hearing in a 360 Degree Video Environment
- Max Evjen, Michigan State University Museum, USA

Simplified Digital Signage Using Web Technologies
- Tom Douglass, Seattle Art Museum, USA

Digital Necromancy: Does the QR code yet live? An empirical look at what QR codes can still do for us.
- Carlos Austin-Gonzalez, The British Museum, UK

Museums in Videogames: four decades in four minutes
- Georgios Papaioannou, UCL Qatar, Qatar

Friday, April 05
12:30pm - 2:00pm
Exhibitor Lunch Reception
Friday, April 05
1:00pm - 2:00pm
Demonstrations
Friday, April 05
2:00pm - 2:50pm

Professional Forum: AI, big data and analytics: how it's done
- Diana Pan, The Museum of Modern Art, USA, Heather Hart, The Huntington, USA

Friday, April 05
2:00pm - 2:50pm

Professional Forum: Exploring the Gallery Through Voice: Using Amazon Alexa and Visual Descriptions to Connect Remote Users to the Museum
- Tim Schwartz, Alley Interactive, USA, Sina Bahram, Prime Access Consulting, Inc., USA

Friday, April 05
2:00pm - 2:50pm

Professional Forum: New Life, Old Galleries: A conversation about audience engagement and storytelling using augmented reality, image recognition, and location awareness
- Silvina Fernandez-Duque, US Holocaust Memorial Museum, USA, Robin White Owen, MediaCombo, Inc., USA, Hilary-Morgan Watt, Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, USA

Friday, April 05
2:00pm - 2:50pm

Professional Forum: The Data-driven Museum: Data, Dashboards and Determination
- Heather Hart, The Huntington, USA, Jane Alexander, The Cleveland Museum of Art, USA, Douglas Hegley, Minneapolis Institute of Art, USA

Friday, April 05
2:00pm - 2:50pm

Professional Forum: The Path to Diversity in Museums
- Haitham Eid, Southern University at New Orleans, USA

Friday, April 05
3:00pm - 3:50pm
How-to: How to Read a VPAT

How to Read a VPAT: Assessing Accessibility Conformance Reports
- Brian McNeilly, University of Washington, USA, Sina Bahram, Prime Access Consulting, Inc., USA

Friday, April 05
3:00pm - 3:50pm
How-to: Web writing for museums

Web writing for museums: Analyzing principles and best writing practices for digital media through the case study “Wise Stones (Pedras Sabidas) Accessible Circuit”
- Ana Cecília Rocha Veiga, UFMG - Federal University of Minas Gerais State , Brazil

Friday, April 05
3:00pm - 3:50pm
Panel: Expanding the Experience: Using Digital Technology to Re-imagine Exhibitions

Frankenstein’s Museum App: Learning from the Landscape of Digital Initiatives
- Tracy Stuber, George Eastman Museum, USA, Kate Meyers Emery, George Eastman Museum, USA

Prototyping AR in a University Museum: How User Tests Informed an Accessibilty Plan Including and Beyond the Museum
- Max Evjen, Michigan State University Museum, USA

Friday, April 05
3:00pm - 3:50pm

Professional Forum: Connecting the Dots - Collaborating for Physical-Digital Exhibit Design
- Hanna Cho, NGX Interactive, Canada

Friday, April 05
3:00pm - 3:50pm

Professional Forum: What’s Holding Us Back? True Stories Of User-Centered Design
- Laura Mann, Frankly, Green + Webb USA, USA, Jennifer Trent Staves, Wellcome Collection, UK, Mark Andrews, Exploratorium, USA, Alyson Webb, Frankly, Green + Webb ltd, UK

Friday, April 05
4:00pm - 4:30pm
Ice cream break
Friday, April 05
4:30pm - 5:30pm
Plenary
Friday, April 05
6:30pm - 9:00pm
GLAMi Awards & Conference Reception


Saturday, April 06, 2019
Saturday, April 06
9:30am - 11:00am
Lightning Talks

Illuminating Colonization Through Augmented Reality
- Seema Rao, Brilliant Idea Studio, USA

The Design for Diversity Toolkit: Inclusive Information Systems in Museums
- Amanda Rust, Northeastern University Libraries, USA

The Kids Are Alright: Collaborating on College-Level "Museum Digital" Courses
- Sabrina Greupner, Ontario Science Centre, Canada

User Experience and the Social Scholar: Uncovering Art Historians' Perceptions, Attitudes, Biases, and Fears Surrounding Social Media
- Betsy Brand, Getty Research Institute, USA

Web umenia: online collections for the many
- Michal Čudrnák, Slovak National Gallery, Slovakia

The Museum Collection as Storytelling Hub
- Pat McQueen, AREA 17, USA

Six Imaginary Museums
- Ian Wojtowicz, Aldrich Pears Associates, Canada

Everything is on Fire: How to Advocate for the Arts with Your Elected Officials
- Claire Blechman, Peabody Essex Museum, USA

Saturday, April 06
11:00am - 12:30pm
App Crit

Crowdsourcing Knowledge: Interactive Learning with Mapping Historic Skies
- Jessica BrodeFrank, Adler Planetarium, USA, Samantha Blickhan, Zooniverse, USA

Crit of the Parks Canada National App
- Valérie Chartrand, Parks Canada, Canada

The Lubbock Lake Landmark Mobile App - App Crit
- Megan Reel, Museum of Texas Tech University, USA, Jessica Stepp, Museum of Texas Tech University, USA

Saturday, April 06
11:00am - 12:30pm
Exhibitor Briefing

More than a pretty picture: what visitor visuals say about your museum
- Amrita Gurney, CrowdRiff, Canada

Saturday, April 06
11:00am - 12:30pm
MWX: What is an immersive museum?
Saturday, April 06
11:00am - 12:30pm
Papers: What are the next-gen interfaces?

Being there: creating inclusive and accessible solutions for immersive digital experiences.
- Brigitte Beaulne-Syp, Virtual Museum of Canada, Canada, Sina Bahram, Prime Access Consulting, Inc., USA

Designing a "no interface" audio walk

- Anders Sundnes Løvlie, IT University of Copenhagen, Denmark

Art in Rich-Prospect: Evaluating Next-Generation User Interfaces for Cultural Heritage
- Christopher Morse, University of Luxembourg, Luxembourg

Saturday, April 06
11:00am - 12:30pm
Papers: What is mobile business?

Innovation on a shoestring: testing BYOD concepts without building anything
- Natalia Hudelson, The British Museum, UK, Carlos Austin-Gonzalez, The British Museum, UK

Mapping Space, Time and the Collection at SFO Museum
- Aaron Cope, SFO Museum, USA

Saturday, April 06
12:30pm - 2:00pm
Lunch
Saturday, April 06
2:00pm - 3:00pm
How-to: An Open-source Model For Exhibition Development And Hands-on Storytelling

Simple Tangible Interaction: An Illumination of Trajan’s Weapons Frieze and Open-source Models For Exhibition Development And Hands-on Storytelling
- Todd Berreth, North Carolina State University, USA

Saturday, April 06
2:00pm - 3:00pm
How-to: Easy AR authoring for museums and cultural heritage sites

Augmented Reality Authoring for Cultural Heritage Sites using the Sitsim AR Editor
- Gunnar Liestøl, University of Oslo, Norway, Tomas Stenarson, CodeGrind AB, Sweden

Saturday, April 06
2:00pm - 3:00pm
How-to: How to build an open source museum platform
Saturday, April 06
2:00pm - 3:00pm
How-to: How to Start a Podcast at Your Museum

How to Start a Podcast at Your Museum
- Hannah Hethmon, H. Hethmon Consulting, USA, Ian Elsner, Museum Archipelago, USA

Saturday, April 06
2:00pm - 2:50pm

Professional Forum: The Inclusive Design and Accessibility Answer Hour
- Sina Bahram, Prime Access Consulting, Inc., USA

Saturday, April 06
3:15pm - 4:30pm
Closing Plenary

The Good, the Bad, the Ugly? Thoughts about museums, media and their consumers
- Harald Kraemer, School of Creative Media, City University of Hong Kong, Hong Kong S.A.R.