Beyond the Physical Museum’s Walls: Creating Powerful Digital Campaigns That Engage and Inspire

Workshop - register now

Wednesday, April 03, 2019: 9:00am - 12:00pm - Independence West

Christina Crawley, Forum One, USA, Elisabeth Bradley, Forum One, USA

Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, create brand ambassadors, and implement long-lasting change. Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable? In this workshop, participants will learn about what it takes to run a strong digital campaign. What are the priorities? What the must-haves versus the nice-to-haves? How do you even get started? Drawing on real examples, we will also take a behind-the-scenes look at how the National Museum of African American History and Culture has conducted some of their most successful digital campaigns, including #SmithsonianCypher, #ArchivesBlackHistory, and the 2018 Webby award-winning #HiddenHerstory. The museum’s digital campaigns achieve inspiration and relevance as some of the web’s leading digital engagement campaigns.

Bibliography:
Campaign inspiration from the NMAAHC digital properties: https://nmaahc.si.edu/
March 2018 Forum One webinar on creating digital campaigns: https://forumone.com/events/create-successful-digital-engagement-campaigns
ComNet 2018 pre-workshop description: https://www.comnet18.org/for-purchase/creating-powerful-digital-engagement-campaigns
Forum One blog post on digital campaigns: https://forumone.com/ideas/digital-campaigns-big-buckets