Beyond the Physical Museum’s Walls: Creating Powerful Digital Campaigns That Engage and Inspire

Workshop - register now

Christina Crawley, Forum One, United States, Lanae Spruce, Smithsonian NMAAHC, USA

Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, create brand ambassadors, and implement long-lasting change. Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable? In this workshop, participants will learn about what it takes to run a strong digital campaign. What are the priorities? What the must-haves versus the nice-to-haves? How do you even get started? Drawing on real examples, we will also take a behind-the-scenes look at how the National Museum of African American History and Culture has conducted some of their most successful digital campaigns, including #SmithsonianCypher, #ArchivesBlackHistory, and the 2018 Webby award-winning #HiddenHerstory. The museum’s digital campaigns achieve inspiration and relevance as some of the web’s leading digital engagement campaigns.

Bibliography:
Campaign inspiration from the NMAAHC digital properties: https://nmaahc.si.edu/
March 2018 Forum One webinar on creating digital campaigns: https://forumone.com/events/create-successful-digital-engagement-campaigns
ComNet 2018 pre-workshop description: https://www.comnet18.org/for-purchase/creating-powerful-digital-engagement-campaigns
Forum One blog post on digital campaigns: https://forumone.com/ideas/digital-campaigns-big-buckets