Beyond the Website Redesign: Leveraging Digital Strategy at the Institutional Level (2)

Demonstration

Friday, April 05, 2019: 1:00pm - 2:00pm - Constitution

Cristina Alberto, Natural History Museum of Los Angeles County, United States

This demonstration will explore how a website redesign can enact a museum family’s strategic goals and local initiatives. In partnership with Bluecadet, the Natural History Museums of Los Angeles County re-imagined their digital presence; this session explores the resulting
creative collaboration. Presenters will discuss how scalable design and an open-source CMS bridged the institution’s multiple locations
and websites, and how a customized editorial strategy connected a vast array of content between three museums while delivering on
their joint mission to be museums “of, for, & with L. A. ” The new website’s adaptable design addresses current and future goals while
acting as a robust publishing tool that will continue to grow with the institution.