Heritage reloaded: how can an incubator, mixing start-ups and a cultural institution, reshape the future of cultural experiences?

Lightning Talk

Laure Pressac, Centre des monuments nationaux, France

In the digital age, where new partnerships and collaborative thinking are key to any structure, how can cultural institutions adapt? How can they ensure that they are linked with their ecosystem and benefit from it? Can a century-old institution keep the pace of a fast-changing environment? The Centre des monuments nationaux, a leading cultural institution in France, managing 100 monuments and welcoming 9 million visitors a year, addressed that issue by creating an incubator in June 2018. The program adds to a classical support of workspaces and personalized coaching the opportunity for the start-ups to experiment live their offer. The CMN offers its 100 monuments as a playground for newly created companies to test their concept.
What is at stake here is to cocreate new disruptive offers, introducing new techniques (such as artificial intelligence or cutting edge VR) that the institution could not bring in without the support of innovative companies. With the start-ups, the cultural institution proves its ability to reinvent itself.

Katheryn Thayer, « Art/Tech Incubator Gives The New Museum Entrepreneurial Edge”, Forbes, March 2014 : https://www.forbes.com/sites/katherynthayer/2014/03/05/arttech-incubator-gives-the-new-museum-entrepreneurial-edge/#66eeb4042f45
Brendan Ciesko, “Museums, startups and accelerators… oh, my!”, TechCrunch, https://techcrunch.com/2017/01/02/museums-startups-and-accelerators-oh-my/
"Incubateur du patrimoine" on social media :
Video presenting the project : https://www.youtube.com/watch?v=z4XOxWSXjvs