Lightning TalkJeannie Chen, National Archives and Records Administration - Presidential Libraries, MD, Hilary Parkinson, National Archives, USA
How can fun be an integral part of a successful social media strategy? The #ArchivesHashtagParty is a successful social media campaign that has convened hundreds of cultural organizations each month since summer 2017. We’ll consider the role of fun in reaching and connecting with audiences (and how to overcome internal challenges to campaigns that aren’t “serious”). We’ll share what we’ve learned about delighting people, forging emotional connections, and crafting an irresistible call to action without a budget. Finally, we’ll explore how museums and archives can empower each other through social media, because #SquadGoals. Attendees should also come away with tips for kickstarting and managing a cross-institutional collaboration on social media, as well as specific insights about how to use human-interest themes to craft effective calls to action that your audiences will love.
National Archives Social Media Strategy (FY17–20)
#ArchivesHashtagParty Partnership with NASA
National Archives Digital User Personas: Curious Nerd
Fleming and Damala (2016) "Finding the voice: Planning and evaluation of social media in cultural institutions"
Aboulhosn, A (2016) "Contagious: Why Museum Campaigns Go Viral"
Espinós, A. (2016) "Museums on social media: Analyzing growth through case studies"
LaMagnetica (2014) #Museumweek: an analysis of a truly participative museum initiative at Twitter
Allen-Greil, Edwards, Ludden, and Johnson (2011) "Social Media and Organizational Change"