More than a pretty picture: what visitor visuals say about your museum


Amrita Gurney, CrowdRiff, Canada

Museums are lifting their curtains — curating not just art and artifacts, but visitor-generated content too. These visual stories about a museum’s exhibits, culture, and visitor experiences help create a more welcoming digital front door to an organization. In this session we share how museums can best leverage visitor-created visuals to show, not tell, their visitors what they stand for, who their community is, and the people behind the institution.

I was involved in gathering the data referenced in this article:

We have been working with leading museums for several years now, on using visuals shared by visitors as an engagement and marketing tool.