More than a pretty picture: what visitor visuals say about your museum

Other

Saturday, April 06, 2019: 11:00am - 12:30pm - Republic Ballroom AB

Rachel Ostep, CrowdRiff, Canada, Amrita Gurney, CrowdRiff, Canada, Anne Botman, Canadian Museum of Nature, Canada

Museums are lifting their curtains — curating not just art and artifacts, but visitor-generated content too. These visual stories about a museum’s exhibits, culture, and visitor experiences help create a more welcoming digital front door to an organization. In this session we share how museums can best leverage visitor-created visuals to show, not tell, their visitors what they stand for, who their community is, and the people behind the institution.

Speakers:
Amrita Gurney, VP of Marketing, CrowdRiff
Anne Botman, Head of Content Development, Canadian Museum of Nature

Bibliography:
I was involved in gathering the data referenced in this article:
https://blog.usejournal.com/https-medium-com-wrdodger-unpacking-260-000-visitor-photos-at-the-royal-ontario-museum-e35a51aa9f6b

We have been working with leading museums for several years now, on using visuals shared by visitors as an engagement and marketing tool.