The GIFT framework: Give visitors the tools to tell their own stories

Paper

Anders Sundnes Løvlie, IT University of Copenhagen, Denmark, Steve Benford, University of Nottingham, UK, Jocelyn Spence, Mixed Reality Lab, University of Nottingham, UK, Timothy Wray, IT University of Copenhagen, Denmark, Christian Hviid Mortensen, IT University of Copenhagen, Denmark, Anne Olesen, IT University of Copenhagen, Denmark, Linda Rogberg, IT University of Copenhagen, Denmark, Ben Bedwell, University of Nottingham, UK, Dimitrios Darzentas, University of Nottingham, United Kingdom, Annika Waern, Informatics and Media, Sweden

GIFT is an ongoing EU-funded research project developing hybrid visitor experiences: mixed reality designs that complement, challenge or overlay physical visits with digital content. Through design exploration of two concepts focusing on gifting and play, the project has developed a design framework and toolbox aimed at helping museums create deeper and more meaningful experiences by giving visitors the tools to tell their own stories. This framework is now being made freely available as an “open beta” for museum professionals and other users. The project is highly cross-disciplinary, combining Human-Computer Interaction research, artist-led exploration, technology explorations, and experience design in collaboration with museums. Furthermore, the project gathers 10 prominent museums from Europe and the US in an action research project that both serves to ground the framework in the needs of museums, while also facilitating the museum partners’ need to become ‘digital-ready’, understanding and capitalising on digital technology.