Market Smarter, Not Harder: Using Your Own Data for Marketing Success

Wednesday, April 03, 2019: 9:00am - 12:00pm
Gardener (3F)


Workshop: Market Smarter, Not Harder: Using Your Own Data for Communications Success
- Ceci Dadisman, FORM, USA
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This session will show you how to mine your patron data for predispositions and propensities in order to target your potential buyers with communications targeted and relevant to each individual recipient. You will learn how to segment your digital and traditional communications (yes, including direct mail!) to strategically attract and retain audiences. Through a combination of case studies, best practices, and interactive activities, you will be empowered with the skills to create a data-driven communications strategy. You will leave this workshop with tactical knowledge you can implement at your organization right away.