Professional Forum: Customizing the Experience

Thursday, April 04, 2019: 4:00pm - 4:50pm
Back Bay CD


Professional Forum: Customizing the Experience: Leveraging Data in Digital
- Allison Fippinger, Independent Consultant, USA, Matthew Tarr, American Museum of Natural History, USA, Luke McKenzie, Perot Museum of Nature and Science, USA
Join us for a lively discussion on digital data: Many organizations have made the commitment and investment to implement a CRM and data aggregation tools. But is your organization optimizing that data use in your digital strategy? Are you using your data resonsibly? The three speakers will share their journeys integrating CRM data into their digital ecosystems, and the challenges they faced in doing so. Join our discussion on how to use CRM data to personalize the digital experience, enrich patron interactions online, and strengthen the patron/organization relationship.