The Golden Ticket: Leaping forward 20 years in under 20 months.

Thursday, April 04, 2019: 4:00pm - 5:00pm
Republic Ballroom AB


Professional Forum: The Golden Ticket: Leaping forward 20 years in under 20 months.
- Steven Beasley, Museum of Science and Industry, Chicago, USA
Museums that heavily depend on paid admission and memberships often rely on equally complex (and often legacy) applications to run their business. MSI has recently gone through a rapid evolution of our guest-facing and behind-the-scenes platforms, replacing and integrating our ticketing, CRM (x2), marketing automation and accounting platforms in < 20 months. With Ticketure running ticketing and membership and Salesforce consolidating our guest knowledge, we’ve become a far more coordinated and data-driven organization. In this session, we’ll talk through the paths, processes and partners we chose and why. We hope to spark a broader conversation with attendees from organizations large and small to share their experiences as well.