To Blog or Not to Blog? It Shouldn’t Be a Question: A Look at Why So Many Museums Do Not Use a Blogging Platform, and The Benefits They May Be Missing

Wednesday, April 03, 2019: 1:30pm - 4:30pm
Gardener (3F)

Workshop: To Blog or Not to Blog? It Shouldn’t Be a Question: How to Share More of Your Museum’s Stories Regardless of Team Size
- Nick Faber, Cuberis, USA, Sara Gross, Michigan History Center, USA, Rachel Clark, Michigan History Center, USA
When analyzing the websites of over 1,300 museums of various sizes and genres, we observed that more than half (53.6%) of them did not have a blog. Of those museums who did use blogs, 35% of them were inactive in the last six months. In this workshop, we will present some of our findings, demonstrate benefits and best practices, and learn from blog managers who are successfully extending their museum’s reach. They will discuss how having an active blog provides many benefits to their institutions. Attendees of this workshop will take the first step to develop a sustainable blog plan for their own museums by learning from peers and professionals who have managed successful blog strategies, regardless of size or genre.