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Thursday, April 04, 2019: 8:00am - 9:00am - Grand Ballroom Foyer: Networking Continental Breakfast

Marta Maria Peinador, AVICOM ICOM and MuseumWeek, Spain

The ICOM ICEE (International Committee for Exhibition Exchange) has increased their digital presence on social media (Facebook, Twitter, Instagram and LinkedIn) since May, 2017, after almost two years of hard work.
Discover how they have developed a digital and content strategy and how they are building a community of museum professionals focus on exhibition exchange and travelling exhibitions worldwide.
The committee celebrates their general conference once a year and promote the event on their social media profiles. In addition, they share curated content every day about new museums, temporary and touring exhibitions worldwide or posts from other museums, partners and colleagues.
Their Social Media Intern will introduce how this project begun, how she designed a digital and content strategy, what changes has she made in the strategy along these years, how the community has grown and what she has learned working for the organisation.

Bibliography:
- ICOM ICEE website https://www.exhibitionexchange.com/
- ICOM ICEE strategy plan 2016 – 2019
- Digital Strategy in Cultural organisations postgraduate course notes (all the material in the online platform only accessible for students).