More than a pretty picture: what visitor visuals say about your museum


Saturday, April 06, 2019: 11:00am - 12:30pm - Republic Ballroom AB: Exhibitor Briefing

Rachel Ostep, CrowdRiff, Canada, Amrita Gurney, CrowdRiff, Canada, Anne Botman, Canadian Museum of Nature, Canada

Museums are lifting their curtains — curating not just art and artifacts, but visitor-generated content too. These visual stories about a museum’s exhibits, culture, and visitor experiences help create a more welcoming digital front door to an organization. In this session we share how museums can best leverage visitor-created visuals to show, not tell, their visitors what they stand for, who their community is, and the people behind the institution.

Amrita Gurney, VP of Marketing, CrowdRiff
Anne Botman, Head of Content Development, Canadian Museum of Nature

I was involved in gathering the data referenced in this article:

We have been working with leading museums for several years now, on using visuals shared by visitors as an engagement and marketing tool.