Wednesday, April 03, 2019: 9:00am - 12:00pm
Independence West
Workshop: Beyond the Physical Museum's Walls: Creating Powerful Digital Campaigns That Engage and Inspire
- Christina Crawley, Forum One, USA, Elisabeth Bradley, Forum One, USA
SOLD OUT
Successful digital campaigns create the buzz you need to get awareness about your mission. They can kick start a movement, and implement lasting change. Digital campaigns have many moving parts and often have crazy schedules. In this workshop, we'll cover what it takes to run a strong digital campaign. What are the priorities? What the must-haves vs the nice-to-haves? Drawing on real examples, we will also take a behind-the-scenes look at how the National Museum of African American History and Culture has conducted some of their most successful digital campaigns, including #SmithsonianCypher, #ArchivesBlackHistory, and the 2018 Webby award-winning #HiddenHerstory.