Demonstrations 2

Thursday, April 04, 2019: 7:45pm - 8:45pm

How can IT team members and marketers collaborate more beneficially? A path to more effective marketing strategies (1)
- YI TING CHEN, National Museum of Natural Science, Taiwan, Sing-Da Huang, National Chengchi University, Taiwan
These demonstrations addressed problems that commonly occur between IT team members and marketers: working independently, communication gaps, marketers lacking knowledge of how use new technology, and IT team members not understanding the marketers’ expertise. We bridged the communication gap and worked together on solutions, identified potential audiences with internal and external data, tailored our marketing mix to interested clients, improved the public and press relations of the museum, and promoted its brand image.

John Mawurndjul website: Ngayi ngakarrme bokenh – mankerrnge la mankare (2)
- Jean-Pierre Chabrol, Museum of Contemporary Art Australia, Australia
A digital resource space,—driven and owned by the artist—was developed by the Museum of Contemporary Art Australia (MCA) to support the major retrospective exhibition "John Mawurndjul: I am the old and the new." This project has highlighted the significance of listening and documenting, and placing the artist’s work and voice foremost in every aspect of the exhibition. As the exhibition tours nationally until 2020, the website will remain a tool for language learners, particularly in the Maningrida community. Indigenous languages are constantly under threat in Australia, and Kuninjku has only 300 or 400 speakers. The website serves as a guide to the exhibition but is also a tool for the Kuninjku language.

Web umenia: online collections for the many (3)
- Michal Čudrnák, Slovak National Gallery, Slovakia
Web umenia ("Web of art") is an open platform for publishing art collections from public galleries and museums, with currently more than 100.000 artworks from 11 Slovak galleries. Over the course of the years, the sole focus on collections online (rather than institutional websites) allowed us to craft features such as artist profiles, high-resolution image viewing and zooming, topical collections, internalization, or color search. Two years ago, we were approached by major Czech galleries - Moravian gallery and National Gallery in Prague to create their own online collections websites. Development of "Web umenia" as an open source project thus became much more community oriented, not with one museum/gallery as the product owner, but many.

Building a Website With and For Audiences (4)
- Beth A. Twiss Houting, The Historical Society of Pennsylvania, USA
This June the Historical Society of Pennsylvania (HSP) will debut a new digital history exhibition created as a response to and in concert with constituents of the local Puerto Rican community. Beth Twiss Houting, project director, will describe the process of community program development that led to group curation of a digital history project and its accompanying program for community prototyping. John Houser, chief information officer, will discuss the decision to use Omeka as its platform and the successes and challenges of that decision. The goal for this lightning session will be to encourage others to think about ways to work deeply with audience members to develop online content.

Art I Don’t Like: An Anti-Recommender System for Visual Art (5)
- Sarah Frost, University of California, Santa Cruz, USA
Art I Don’t Like is a web-based interactive art experience that provides personalized content to users. The user is presented with a set of images of paintings and is prompted to choose the pieces that they find visually appealing. Our “anti-recommender” algorithm analyses the selected images and computes similarity scores. This system will expose users to a broad range of art and shed light on how recommendations are made. This system gives users a digital space to view and interact with art that they may not be familiar with. During the conference, we will demonstrate the website and show project design documents. The project is under development at

Smithsonian National Museum of Natural History: a visually-engaging content story—Creating a new digital content experience for the fourth most visited museum in the world (6)
- Joey Tackett, Forum One, USA, Emily Frost, Ocean Portal, Smithsonian Institution, USA
Do you manage content for your museum? Learn how one of the Smithsonian Institution’s oldest and largest museums, the National Museum of Natural History, approached moving their content into a new website experience that better engages researchers and visitors. Join Emily Frost, Web Content Manager, Smithsonian National Museum of Natural History, and Joey Tackett, Managing Director of Branding at Forum One, as they guide participants through the design process for one of the world’s largest museum websites, and identify the key steps that the National Museum of Natural History followed to reach success.

Black Minds Matter: The 'School 1' Microsite at the Peale Center for Baltimore History and Architecture (8)
- Tonika Berkley, The Peale Center for Baltimore History and Culture, USA
From 1878-1889, the Peale Center for Baltimore History and Architecture functioned as “Male and Female Colored School Number 1,” the site of one of the first grammar schools in Baltimore City’s Colored School system, and the first high school available to people of color. A demonstration of the microsite hosted within the Peale Center website, "School1", will be examining early 19th through 21st century experiences of African-American education in Baltimore City and the surrounding counties. The site will serve as a resource for educators, parents, students, researchers and scholars alike and act as a ‘living document’ where the updated content and public engagement continues to build on the research that provides the foundation for the sit

A Software Framework for Mobile Apps within the Museum Application Domain (7)
- Tobias Baumgaertner, University of Passau, Germany
The way information delivery and communication has changed throughout the past years transforms the accessibility of information. This leads to an increased demand for technological innovation in cultural heritage institutions. By offering a framework that can be utilized to accomplish the basic tasks, which are usually mandatory for a successful digital strategy, the goal is to introduce a system that benefits the smallest institutions by providing an anchor that caters to the purposes of education, study and enjoyment but at the same time opens up museums' future innovation potential and connects them to other likeminded institutions.