Friday, April 05, 2019: 2:00pm - 2:50pm
Back Bay CD
Professional Forum: AI, big data and analytics: how it's done
- Angie Judge, Dexibit, New Zealand, Diana Pan, The Museum of Modern Art, USA, Heather Hart, The Huntington, USA
When it comes to AI, the rest of the world might be talking about the robots taking over, but most museums are yet to tackle the data basics. In this session, MoMA and The Broad share their experiences building an integrated data landscape, introducing analytics to stakeholders and innovating using various AI technologies to predict and analyze visitors and their behavior, sharing real data and offering insights on discoveries made and outcomes influenced. The panel will cover visitor attendance using footfall hardware, experience using location analytics, conversion using digital correlation, emotions using sentiment analysis and forecasts using machine learning.